Pan American Health Organization – PAHO
Year
2020
What I did
- Project identity
- Graphic design
Work done at CP Europe
Working Together to Fight Antimicrobial Resistance
Since 2010 there is a strong commitment from FAO, WOAH and PAHO to fight AMR, working together to mitigate the risks in the interconnection among the human health, animal health and the environment. In this context, the organizations joined forces in the implementation of the project ‘Working Together to Fight Antimicrobial Resistance’ and ensure a coherent “One Health” approach.
The basis of the identity of the project consists of the tagline “Working together to fight antimicrobial resistance” and EU-PAHO-FAO-WOAH logo block. The palette of the project includes colors from all organizations and a selection of complementary colors from the EU extended color palette.
Logos and colors
Graphic elements
The circular “target” shapes are graphic elements used to enhance the overall design and focus the attention on a specific area. These are mainly combined with images and should always include EU-PAHO-FAO-WOAH colors.
Patterns
The patterns are generally used as backgrounds or as part of the layout.
Icons style
Based on Streamline icons, the library is divided into 3 categories: human, animal and food and environment. Each category matches the color of their flagship organization.
