Ubeeqo – Europcar Mobility Group
Year
2019
Deliverables
- Car branding
- Stickers
- Gadgets
Ubeeqo 2.0: Time to Ride
With the rebranding of Ubeeqo car sharing in early 2019 and the introduction of a trace as a symbol in its logo to represent each unique user round-trip, the branding of the fleet was also revised.
The task was to create an engaging & smooth experience, in line with the new look and feel, while designing practical and universal assets, used in any step of the user journey. The area of design is rather complex and includes a lot of limitations as there are many specificities regarding parking spaces and car models.
